Website design and Search Engine Optimization
Is it Time for a Website Makeover?
“Twenty Sixteen", I've heard is the "official" way to say our new year. A brand new year is a great time for a website check. Does yours need an update? How can you tell if your website is old? Here's my list of "You might need a Website Makeover...
If your website isn't centered or if it was made for 800 x 600 screen resolutions, you need an update. There's plenty you can be showing your visitors by getting more info higher on your page (above the fold). Though dropping, 1024 pixel width is still the best to optimize for. People would prefer not to scroll down to get the info they need. Check out Google's tool, which shows how much of your website your visitors will see..
How can you increase your business if you don't know what's working and what's not? Analytics provides all that data and then some. Choose your preferred Analytics software and run with it. None are perfect, but like a bathroom scale, they're consistent.
Whether you've embraced it or not, Social Media is here to stay. It's a tool to help people connect and build relationships. If you've already started Blogging (great!) and putting up good content on your website, let it be easily shared by the world. Add This, Share This are just two simple ways to make your blog posts easily distributed.
RSS or Really Simple Syndication is a way to broadcast all these great new articles you have on your website to the world. Make sure if you have a Blog, you have an RSS feed.